The Malaysian Association of Brand & Image Consultants (MABIC) was formed in 2010 to support the Government's initiative in encouraging businesses to further enhance the value of their companies by looking into intangible assets such as branding and intellectual property. As these involve certain expertise of consultants and trainers, MABIC serves as a resource centre to promote awareness and the importance of intangible assets, and at the same time set standards for best practices in consultings and trainings.
In 2012, MATRADE Malaysia External Trade Development Corporation endorsed MABIC as an association representing local consultants and trainers. MABIC will now be a collection of consultants and trainers from all expertise (hard or soft skills) and all fields (government agencies, banks, accounting firms, hotels,etc. ) under one roof. General public who share similar interest in the areas of consultings and trainings are also welcome to join the MABIC family.
MABIC will also be the first to provide a platform and opportunity to all consultants and trainers to brand and market their expertise or businesses globally.