The Interesting Stories Behind Brand Names
Adidas is often thought of as the acronym for "All Day I Dream About Sports". The brand name is actually derived from the founder of the company, Adolf Dassler. "Adi" stands for Adolf and "Das" stands for Dassler.


This software giant got its name from a river! Unbelievable, but true! Adobe's co- founder, John Warnock's house is beside the Adobe Creek River in California.



Hotmail is based on HTML and the company wanted to give it a name that will sound like HTML and have the word "mail" at the end. They finally selected the name "HoTMaiL", but later changed the word casing and made it "Hotmail".


We love to drink Coca Cola, but how many of us really know what the name stands for? The secret lies in the recipe for this popular beverage, which uses coca leaves and kola nuts. Coca-Cola maker, John S. Pemberton, changed the spelling of "kola" into "cola" to create the famous brand name "Coca Cola".


Google is originally named "Googol", a word for the number represented by 1 followed by 100 zeros. However, Sergey Brin and Larry Page received the investor's first cheque made out to Google after their presentation of their project.


Emil Jellineks, the man behind this company, patented the car's engine after his daughter, Mercédès Jellinek.


Apple's logo design has nothing to do with the type of products the company manufactures. Why is the half-eaten apple then used as their logo? Newton discovered gravity when he saw an apple falling from a tree. The Apple logo stands for motivation for new innovation.


Nike was derived from the "Greek goddess of victory". That's why they use the 'swoosh' in their logo's design. The tick also personifies victory.


Larry Ellison and Bob Oats worked on a consulting project for the CIA. The code name for the project was called Oracle (acronym for: One Real Asshole Called Larry Ellison). Then the project was cancelled, but they still kept on finishing their work and brought it to the world.


Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain so they had to settle for an acronym of INTegrated ELectronics.


Cisco is the short for San Francisco. Besides, Cisco is represented the image of famous Golden Gate in San Francisco.


This world famous Japanese car manufacturer got its name from its founder, Sakichi Toyoda, whose surname was initially used as the brand name, but was later, changed to "Toyota". The word Toyota uses eight letters of the Japanese alphabets. Eight is the lucky number in Japan. The company wanted to give their brand name both numerological luck and a ringing sound for universal appeal.


Coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.


It originated from the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.


Co-founder Bill Hewlett and Dave Packard had to toss a coin to decide which name would be their brand, Hewlett-Packard or Packard-Hewlett.


This name was formed by using COMp, for computer, and PAQ to denote a small integral object.
Malaysian Association of Brand and Image Consultants (MABIC)

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