Consultants' Profiles 
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SHERIN CALLAY
Image Consultant

She has been in the training industry for over 16 years; from being a Business Development Manager to then a Trainer. She holds a BSc.(Hons) in Human Resource Management.
She has extensive experience in the service and marketing line as she had served as Sales & Marketing Executive in a local training conglomerate since she graduated. Sherin engaged herself in a fulfilling career as a Trainer with Wendy, one of the leading Branding and Image Consultants in Malaysia. She also holds a Diploma in Image and Branding from Open University Malaysia in collaboration with BrandImage™ International Institute and is now a Certified BrandImage™ Professional.

Owing to her passion towards people, she has been invited to give talks in esteemed organizations ranging from MNC's to GLC's. Sherin is an energetic and versatile speaker who is able to conduct programs in both the English and Malay language. She conducts courses strictly in the field of improving image and personal branding such as Image & Etiquette, Body Language and Customer Service.

She is an expert in her field as she conducts her own research, which includes her own interviews, on-site observations and image impact evaluations. She develops her own material through continuous research and practical experience.

Sherin gives her very best in every training session laced with humour and fun activities. Concepts are translated into applicable and practical techniques because she believes that people not only need to know what to do, but more importantly how to do it. She is a training consultant who speaks through experience, and more importantly, through the heart.

TIFANNY FONG
BrandImage Consultant

"The right attire sends the right message"

As a former banker, Tiffany had worked with many business professionals from various backgrounds - her dress sense made her sought after by both men and women to impart her fashion and style savvy wardrobe solutions.


Tiffany had started her own beauty saloon and had gotten herself certified as a bridal make-up artist after she left the banking industry. By reaching out into the masses, she had touched the lives of many; enabling all to discover both their inner and outer beauty. Through her many client interactions as a banker and as a business owner, she noticed that the way people looked had a great influence towards how others would respond to them . After having that epiphany, she then began advising people about the importance of sending the correct message the first time, every time.

Tiffany's innate interest in people enables her to draw out each client's appealing sense of style at a glance. Through discussions about the client's personal coloring, personal style and make-up, combined with a personal shopping trip, Tiffany is able to transform her clients' image into a beautiful work of art that reflects their inner beauty and persona as well.

To Tiffany, learning is a lifelong process. To satiate her thirst for knowledge, she has pursued numerous certifications, such as a Business Administrative Degree (UTAR), Certified BrandImage Professional (CBIP) from BrandImage International Institute, Certified Beauty and Makeup Artist (SKM), Certified Beautician (Melilea International), Certified Nutritionist (Melilea International).

YAP LI WEI
Professional Make-Up Consultant

She graduated from the London Academy of Media Film & TV, London (Hair Styling) and Starz Images Academy in Kuala Lumpur, she became a make-up artist and fashion consultant at the age of 19 - a dream which came full-circle as she has always been very passionate in keeping up with new trends in the make-up and fashion industry.
Since then, she has worked with celebrities like Chermaine Poo, Carmen Soo, Amber Chia, Azure and Daphne Iking. Her work has been featured on many popular magazines such as Her World, My Wedding, New Tide…On the advertising market, her work can be seen on TV commercials both locally and internationally, and sometimes you might catch her at fashion catwalk events across the country.

Her make-up technique emphasizes the natural beauty of a person by blending in the least make-up possible to create a totally natural and easy going look. As such, she is currently very much sought after for bridal photoshoot and wedding event make-ups.

Clientele:

Magazines:
My Wedding, Home, New Tide, 'Nu You', New Icon, Citta Bella, Female Bride, Nu You Bride, Merie Clare, Stuff, FHM, Female, Glam, Feminine, Queen, Jasmine..

Image Consulting Workshops:
Shangri-La, Mandarin Oriental, The Grand Millennium, Genting World, UOB, OCBC, Bank of China, Sunway Resort, Esten Hotel, Thistle…

Commercial clients:
MAS airline, Star cruises, RHB bank, Jusco, Shunji pearls, Sharp, Brand's, Active, Pharmaton, Biore, UOB, Parkson, ING, Sime Darby, Bank Negara, Temptation, Dutch Lady, Milo, Lewre….

Interviewed by:
Newtide Magazine, Vida Magazine, 8tv 8style, thestarjob.com, morning breakfast show, the star newspaper, Chinapress.







Malaysian Association of Brand and Image Consultants (MABIC)

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Malaysian Association of Brand and Image Consultants (MABIC)
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