Consultants' Profiles
Professional BrandImage Consultant
President, MABIC (Malaysian Association of Brand & Image Consultants)

"The girl with a Midas Touch, Dedicated and Passionate Image Consultant, Professional and Inspiring Speaker,”
these are some of the phrases commonly used to describe Wendy, Principal of Chapter One Asia Sdn. Bhd.

Wendy Lee founded Chapter One Asia to help men and women define and refine their image and style through wardrobe, communication, and etiquette and protocol skills. Under the mentorship of Ann Reinten of 'The Australian Image Company' and Pat Vincent Scott of 'The Colourflair Studios, UK', Wendy subsequently became one of the few internationally trained and qualified image consultants in Malaysia.

Prior to her transition into the image consultancy industry, Wendy was instrumental in developing and promoting the pharmaceutical markets for Malaysia, Singapore, Thailand and The Philippines. Having majored in Chemistry along with her wealth of experience in strategic marketing, Wendy has achieved various successes in establishing a niche edge in the biotechnology industry.

Through her affiliation with The Association of Image Consultants (AICI), The Federation of Image Consultants (TFIC) and The Association of Colourflair Consultants (MACC) Wendy has also successfully completed her Train-The-Trainer Certification with HRD Berhad (Pembangunan Sumber Manusia Berhad), hence being the exclusive qualified Image Consultant in Malaysia. Subsequently in 2004, Wendy was awarded the Asian Image Consultant of the Year by The Australian Image Company.

In addition to being a regular guest on various radio and TV shows, Wendy has also been featured in The New Straits Times, The Star, Sin Chew Jit Poh - Malaysia’s leading newspapers. Wendy is a also a regular columnist with CloveTwo -, an online portal for women by The Star. Starting 2010, Wendy has her own column with The Star's Clove Section called Miss Behave - featuring Q&A of Image and Etiquette in the 21st century.

To date, Wendy has trained more than 60,000 individuals in corporations, large and small. Her list of corporate clients include CIMB, RHB, Bank Negara, Citibank, Muda Holdings, Genting World Resorts, Peremba Berhad, UMW, DHL, Plus Expressways, Nationwide Express, Percetakan Nasional Berhad, Val-Asia Technologies Berhad, Kontena Nasional, Le Meridien Hotel, The Grand Millennium, Mandarin Oriental Hotel, Westin KL, Amcorp Group, Malaysian British Institute, Pan Pacific KLIA, Palace of The Golden Horses and the list continues to grow.
Senior Consultant
Vice President of MABIC (Malaysia Association of Brand & Image Consultants)
Resident Life Coach (Capital FM 88.9)

Raised in Washington, USA, Zarina Zainal is a graduate of Mass Communication specializing in Public Relations. She has industry experience spanning 19 years in various fields of expertise from hospitality, corporate, automotive, construction and finally creating her niche in the field of education and training.  Zarina has earned a reputation as one of the most inspiring speaker by all her workshop participants!

Zarina is a Certified Professional Trainer with the Malaysian Human Resources Development Corporation, a Professional Master of Ceremonies and an active Public Relations Practitioner. Zarina's passion is in helping people realize their dreams and empowering them to be at their optimal best through awareness creation and personal enhancement of crucial soft skills. Her training programmes are specially designed and customized to include modules and activities that impart personal empowerment and motivation.

From humble beginnings, Zarina's career began in the field of hospitality with the multinational 5 Star hotel chain, Hyatt Regency Saujana. She subsequently took to the skies with Malaysia Airlines, an airline decorated with numerous awards for service excellence and internationally reputed for their high standards in employee development. These two established corporate giants moulded her attitudes and beliefs and were instrumental in developing her paradigms in service excellence and standards of professionalism. 

Her stint in the corporate world began with KUB Malaysia Berhad and due to her corporate flair, well found knowledge and focused commitment she rose up the ranks in 3 years to hold the post of Head of Corporate Services with a local subsidiary of KUB Malaysia Berhad. Edaran Otomobil Nasional (EON) Berhad and Gerbang Perdana Sdn Bhd followed suit in her career path exposing her to numerous national as well as international level nation building projects and campaigns. These high profile projects provided her the platform to hone her skills in becoming a professional masters of ceremonies and presenter. Zarina has had the honour of emceeing for both former prime ministers, YDP Agong as well as local royalties, ministers and foreign dignitaries.

A philanthropist at heart, she has involved herself in many events and programmes that promote non-violence against women & children, one of them being through the "White Ribbon Campaign", an event organised annually by local NGO's.

Zarina has been featured in numerous local magazines and newspapers and have conducted live interviews on NTV7, TV 9 and Astro Awani on topics of self-development, image branding and customer service.

She was recently appointed Vice President of The Malaysian Association of Brand & Image Consultants of which she is also a founding member. Currently pursuing a Masters Degree awarded by University of East London @ the Women's Institute of Management College, Zarina truly believes that "You Shape Your own Destiny".

Professional BrandImage Consultant

"Experience is not what happened to me, but what I did to what happened to me"

June Yap, one of Wendy's BrandImage protégés, is passionate in empowering women to be the best versions of themselves. With the combination of her own personal journey in an international pageant and her background in corporate training, she is the best person to impart and share her knowledge, skills and experiences to any women out there who aims to experience the world of pageantry and transform themselves into a refined lady in a safe environment through an effective methodology.

Coming from a modest traditional family background where emphasis was never put on appearances and grooming, June has always had the longing to want to be one of the beautiful people in her school as well as the television. To fulfill her childhood dream, she decided to take the plunge and entered the world of pageantry. It was definitely an uphill adventure as it was a new experience and she was out of her comfort zone. Her enrolment in the Certified BrandImage Professional programme (CBIP) at BrandImage International Institute (BII) prepared her well in appearance, grooming, behavior and etiquette that were needed to succeed in the pageant. Her excellent communication skills, on the other hand, was a result of her professional corporate experience in sales and marketing, followed by in-house training, learning and development roles in human resources.

She was shortlisted as the Top 12 finalists in the Mrs. World pageant 2016, held in Dong Guan, China and was awarded the Best Dressed National Costume. In addition, she is also a Certified BrandImage Professional, a consultant who consults and trains individuals as well as corporate professionals on appearance, grooming, communication skills, behavior and etiquette to reflect the values of the corporation they work for.

Professional BrandImage Consultant

"We act the way we dress. Neglected and untidy clothes reflect a neglected and untidy mind."

Michelle Tan's exposure in dealing with various levels of people from the corporate sector during her years in banking industry, has further confirmed her strong belief in the presentation of one's image where appearance is equally as important as performing your duties effectively.

With the right attire, it can have an effect on how people perceive you professionally. Her emphasize on  her look had such an effect on the people around her that she was often sought by her colleagues and subordinates for advice on the proper types of clothes and her grooming skills.

Michelle received a degree in IT with honours from University Utara Malaysia and has a Certificate in Image Consulting from Chapter One's BrandImage International Institute.

She has contributed articles and columns on image projection in magazine for college students and has given talks to university students on branding their image professionally to prepare them for future endeavours in the corporate world. She also facilitates image branding and training for corporate clients.

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Malaysian Association of Brand and Image Consultants (MABIC)

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