Top Myths About Personal Branding - It's Not What You Think
Let's put these Personal Brand Myths to rest once and for all and uncover what "YOU™" - yes, the trademarked YOU - is really all about.

Myth #1: "Personal Branding is all about self-promotion."

This couldn't be further from the truth! Smart personal branding isn't about marketing yourself in an obvious or intrusive way. You can consciously but subtly communicate your personal brand through the five key activities you do every day: your Actions, Reactions, Look, Sound, and Thoughts. Through these activities, you can exemplify and live your brand every single day without the need to blow your own horn.

Myth #2: "Personal Branding is all about how you look and dress."

A great "Look" might fool someone briefly but will only get you so far. If the individual underneath that Look can't deliver, it isn't going to fool anyone for long. True personal branding has much more depth than that.Your Look is one element of your personal brand. After all, if you're trying to convey a personal brand of "impeccable accuracy," and you dress in a sloppy way, that Look clearly won't represent your personal brand well. On the other hand, if you dress impeccably but don't perform impeccably, that won't work either. It's about so much more than a great power suit or a designer tie!

Myth #3: "Personal branding is all about me."

Some people believe that personal branding is self-centered and all about "me, me, me," but the truth is: Good, strategic personal branding starts first and foremost with your Audience. Who is your Audience? It's the person or people you most want to influence in your career, and your brand exists in their minds in the way they perceive, think, and feel about YOU™. If you can fill your Audience's Needs, YOU™ will be the person called on again and again to get the job done.

Myth #4: "Creating a personal brand is being fake."

Here's the truth: You must be authentic to be true to your personal brand. Yes, you must offer something of value to your Audience that fills their Needs. That's primary. But what you offer is based on who you are as an individual, not some character that you have created because you believe it's what your Audience wants. If the only way you can be happy in your job is to project a fake personal brand that has nothing to do with your personality, you definitely need to rethink your job and/or your career.

Myth #5: "I don't need - or even want - a Personal Brand."

Are you someone who thinks you don't need or even want a personal brand? If so, consider this: If your personal brand is the way your Audience perceives, thinks, and feels about you, then that perception of you is already out there. Indeed, you already have a personal brand - it exists in the mind of your Audience. By focusing on true, strategic personal branding, you will have a roadmap to achieving your career goals. You can put more of your talents and strengths into your work and experience new excitement about what you do for a living. Personal branding can be one of the best investments you make in your future and in your career.

Malaysian Association of Brand and Image Consultants (MABIC)

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