Consultant’s Profile


Professional BrandImage Consultant President, MABIC (Malaysian Association of Brand & Image Consultants)

“The girl with a Midas Touch, Dedicated and Passionate Image Consultant, Professional and Inspiring Speaker,” 

these are some of the phrases commonly used to describe Wendy, Principal of Chapter One Asia Sdn. Bhd.

Wendy Lee founded Chapter One Asia to help men and women define and refine their image and style through wardrobe, communication, and etiquette and protocol skills. Under the mentorship of Ann Reinten of ‘The Australian Image Company’ and Pat Vincent Scott of ‘The Colourflair Studios, UK’, Wendy subsequently became one of the few internationally trained and qualified image consultants in Malaysia.

Prior to her transition into the image consultancy industry, Wendy was instrumental in developing and promoting the pharmaceutical markets for Malaysia, Singapore, Thailand and The Philippines. Having majored in Chemistry along with her wealth of experience in strategic marketing, Wendy has achieved various successes in establishing a niche edge in the biotechnology industry.

Through her affiliation with The Association of Image Consultants (AICI), The Federation of Image Consultants (TFIC) and The Association of Colourflair Consultants (MACC) Wendy has also successfully completed her Train-The-Trainer Certification with HRD Berhad (Pembangunan Sumber Manusia Berhad), hence being the exclusive qualified Image Consultant in Malaysia. Subsequently in 2004, Wendy was awarded the Asian Image Consultant of the Year by The Australian Image Company.

In addition to being a regular guest on various radio and TV shows, Wendy has also been featured in The New Straits Times, The Star, Sin Chew Jit Poh – Malaysia’s leading newspapers. Wendy is a also a regular columnist with CloveTwo –, an online portal for women by The Star. Starting 2010, Wendy has her own column with The Star’s Clove Section called Miss Behave – featuring Q&A of Image and Etiquette in the 21st century.

To date, Wendy has trained more than 60,000 individuals in corporations, large and small. Her list of corporate clients include CIMB, RHB, Bank Negara, Citibank, Muda Holdings, Genting World Resorts, Peremba Berhad, UMW, DHL, Plus Expressways, Nationwide Express, Percetakan Nasional Berhad, Val-Asia Technologies Berhad, Kontena Nasional, Le Meridien Hotel, The Grand Millennium, Mandarin Oriental Hotel, Westin KL, Amcorp Group, Malaysian British Institute, Pan Pacific KLIA, Palace of The Golden Horses and the list continues to grow.


Senior Consultant Vice President of MABIC (Malaysia Association of Brand & Image Consultants) Resident Life Coach (Capital FM 88.9)

Raised in Washington, USA, Zarina Zainal is a graduate of Mass Communication specializing in Public Relations. She has industry experience spanning 19 years in various fields of expertise from hospitality, corporate, automotive, construction and finally creating her niche in the field of education and training. Zarina has earned a reputation as one of the most inspiring speaker by all her workshop participants!

Zarina is a Certified Professional Trainer with the Malaysian Human Resources Development Corporation, a Professional Master of Ceremonies and an active Public Relations Practitioner. Zarina’s passion is in helping people realize their dreams and empowering them to be at their optimal best through awareness creation and personal enhancement of crucial soft skills. Her training programmes are specially designed and customized to include modules and activities that impart personal empowerment and motivation.

From humble beginnings, Zarina’s career began in the field of hospitality with the multinational 5 Star hotel chain, Hyatt Regency Saujana. She subsequently took to the skies with Malaysia Airlines, an airline decorated with numerous awards for service excellence and internationally reputed for their high standards in employee development. These two established corporate giants moulded her attitudes and beliefs and were instrumental in developing her paradigms in service excellence and standards of professionalism.

Her stint in the corporate world began with KUB Malaysia Berhad and due to her corporate flair, well found knowledge and focused commitment she rose up the ranks in 3 years to hold the post of Head of Corporate Services with a local subsidiary of KUB Malaysia Berhad. Edaran Otomobil Nasional (EON) Berhad and Gerbang Perdana Sdn Bhd followed suit in her career path exposing her to numerous national as well as international level nation building projects and campaigns. These high profile projects provided her the platform to hone her skills in becoming a professional masters of ceremonies and presenter. Zarina has had the honour of emceeing for both former prime ministers, YDP Agong as well as local royalties, ministers and foreign dignitaries.

A philanthropist at heart, she has involved herself in many events and programmes that promote non-violence against women & children, one of them being through the “White Ribbon Campaign”, an event organised annually by local NGO’s.

Zarina has been featured in numerous local magazines and newspapers and have conducted live interviews on NTV7, TV 9 and Astro Awani on topics of self-development, image branding and customer service.

She was recently appointed Vice President of The Malaysian Association of Brand & Image Consultants of which she is also a founding member. Currently pursuing a Masters Degree awarded by University of East London @ the Women’s Institute of Management College, Zarina truly believes that “You Shape Your own Destiny”.


Professional BrandImage Consultant

“We act the way we dress. Neglected and untidy clothes reflect a neglected and untidy mind.”

Michelle Tan’s exposure in dealing with various levels of people from the corporate sector during her years in banking industry, has further confirmed her strong belief in the presentation of one’s image where appearance is equally as important as performing your duties effectively.

With the right attire, it can have an effect on how people perceive you professionally. Her emphasize on her look had such an effect on the people around her that she was often sought by her colleagues and subordinates for advice on the proper types of clothes and her grooming skills.

Michelle received a degree in IT with honours from University Utara Malaysia and has a Certificate in Image Consulting from Chapter One’s BrandImage International Institute.

She has contributed articles and columns on image projection in magazine for college students and has given talks to university students on branding their image professionally to prepare them for future endeavours in the corporate world. She also facilitates image branding and training for corporate clients.


Training Consultant

Hanim is a certified trainer by Pembangunan Sumber Manusia Berhad (PSMB) and is also a graduate in Public Relations. She has conducted to date programs in Body Language, Personality Traits, Customer Service, Self Awareness and corporate communications for both Corporate and Government sectors.

With the backup of 20 years being in the field encompassing the hospitality industry, training and event management, she has also facilitated in Leadership and Team Building programs since 1995. Hanim has facilitated more than 10,000 employees across the board ranging from Finance, Hospitality, Manufacturing, IT, Transportation, Pharmacies, Retailers and colleges. She is also the advisor for Penang Hospitality & Tourism Apprentice Association and has been a guest speaker on numerous events organized by the Association, some of which was in collaboration with Tourism Malaysia, Penang.

Mega projects under her belt includes organizing fashion show for Jazz Festival 2006, Formula Future National Championship 2005, Pesta Air 2005 (in collaboration with Kementerian Kebudayaan & Sukan) and Fiesta F1 Powerboat World Championship 2004 to name a few.

She is also actively involved in voluntary projects particularly concerning the visually impaired (the blind) & have conducted trainings specially designed for them.

She considered herself to be lucky in having the opportunity to be mentored by world renowned speakers like T. Harv Eker (Millionaire Mind Intensive, Business Guerilla Intensive), Robert Riopel & John Kehoe (Master Your Mind), Gerry Robert (Publish A Book & Grow Rich), Andy Harrington (Public Speakers University), Peng Joon (Internet Income Intensive) and Tony Buzan (Mind Map). All these wealth of knowledge is being imparted and shared with her audience during her sessions.

Hanim is now pursuing her Masters majoring in Psychology with Asia e University (AeU). She believes learning and gaining knowledge should be fun and it is well reflected in her high energy training sessions.


BrandImage Consultant

“The right attire sends the right message”

As a former banker, Tiffany had worked with many business professionals from various backgrounds – her dress sense made her sought after by both men and women to impart her fashion and style savvy wardrobe solutions.

Tiffany had started her own beauty saloon and had gotten herself certified as a bridal make-up artist after she left the banking industry. By reaching out into the masses, she had touched the lives of many; enabling all to discover both their inner and outer beauty. Through her many client interactions as a banker and as a business owner, she noticed that the way people looked had a great influence towards how others would respond to them . After having that epiphany, she then began advising people about the importance of sending the correct message the first time, every time.

Tiffany’s innate interest in people enables her to draw out each client’s appealing sense of style at a glance. Through discussions about the client’s personal coloring, personal style and make-up, combined with a personal shopping trip, Tiffany is able to transform her clients’ image into a beautiful work of art that reflects their inner beauty and persona as well.

To Tiffany, learning is a lifelong process. To satiate her thirst for knowledge, she has pursued numerous certifications, such as a Business Administrative Degree (UTAR), Certified BrandImage Professional (CBIP) from BrandImage International Institute, Certified Beauty and Makeup Artist (SKM), Certified Beautician (Melilea International), Certified Nutritionist (Melilea International).


Professional Make-Up Consultant

She graduated from the London Academy of Media Film & TV, London (Hair Styling) and Starz Images Academy in Kuala Lumpur, she became a make-up artist and fashion consultant at the age of 19 – a dream which came full-circle as she has always been very passionate in keeping up with new trends in the make-up and fashion industry.

Since then, she has worked with celebrities like Chermaine Poo, Carmen Soo, Amber Chia, Azure and Daphne Iking. Her work has been featured on many popular magazines such as Her World, My Wedding, New Tide…On the advertising market, her work can be seen on TV commercials both locally and internationally, and sometimes you might catch her at fashion catwalk events across the country.

Her make-up technique emphasizes the natural beauty of a person by blending in the least make-up possible to create a totally natural and easy going look. As such, she is currently very much sought after for bridal photoshoot and wedding event make-ups.


Magazines: My Wedding, Home, New Tide, ‘Nu You’, New Icon, Citta Bella, Female Bride, Nu You Bride, Merie Clare, Stuff, FHM, Female, Glam, Feminine, Queen, Jasmine..

Image Consulting Workshops: Shangri-La, Mandarin Oriental, The Grand Millennium, Genting World, UOB, OCBC, Bank of China, Sunway Resort, Esten Hotel, Thistle…

Commercial clients: MAS airline, Star cruises, RHB bank, Jusco, Shunji pearls, Sharp, Brand’s, Active, Pharmaton, Biore, UOB, Parkson, ING, Sime Darby, Bank Negara, Temptation, Dutch Lady, Milo, Lewre….

Interviewed by: Newtide Magazine, Vida Magazine, 8tv 8style,, morning breakfast show, the star newspaper, Chinapress.